A Tale of Two Booksellers

November 6, 2009

A look at America’s largest book sellers will reveal some stark contrasts. On one hand we have Barnes & Noble (BKS), the steady and familiar “brick and mortar” bookstore and on the other there is Amazon (AMZN), the popular internet retailer. Looking at these two companies and their stock prices brings you back to the heady days of 1999, when companies were neatly divided into “old economy” and “new economy” companies and the latter were given absurd valuations in the stock market. Now, ten years later, Amazon’s stock price has reached new all-time highs and Barnes & Noble is trading near the low end of its range for 1999. Read the rest of this entry »